Gender Discrimination in Developing Countries Essay

Although we live in the 21st century gender discrimination still remains. Despite the fact that international laws have granted men and women equal rights, in some parts of the world there is discriminatory attitude towards men and women, which affects their lives on a daily basis. Since women are mostly affected by discrimination, I will try to cover as many different types as possible. First of all, in eastern countries when girls are born they are considered as just another expanse. Their place is in the home, and they’re considered to be servant of the household. As they grow up they’re made to feel inferior to boys. Also in some parts of the world, girls do not have the right to go to school and be educated. Resulting in them not being able to seek a career later on in their lives. As far as labor in concerned girls are likely to work from daybreak until the light drains away, they work hard without recognition or reward, not to mention the fact that since infancy women run the risk of physical harm, they’re vulnerable to abuse, especially those living in societies where their rights mean practically nothing. In addition, this is a phenomenon in developing world countries since there is much poverty striking families; they see their daughters as an economic predicament. Even newborn girls lack the opportunity to be breast fed by their mothers, since their goal is to try and get pregnant again with a boy as soon as possible. As they grow up, they receive less food, healthcare, even fewer vaccinations then boys. In my opinion, the whole world is facing a devastating reality regarding discrimination against girls and women in developing countries. This results in numerous individual tragedies, which contributes to less potential for the countries they’re born in. It is my firm belief that if one part suffers, so does the whole. I feel sorry for all of those female children, who are defenseless against the trauma of gender discrimination. I’m certain that the various international organizations, are working hard to improve the livelihood of girls and women  living in developing countries, such as, UNICEF, UNIFEM, or Amnesty International. I feel relieved that at least they’re trying to raise international awareness. As for the validity of the source is concerned, it is secondary source primarily based on fact. The source is trustworthy indeed, since it comes from the representative of Children In Need Inc. which strives to encourage people to help and support children in need. They do provide accurate information, since they express their own experiences from visits to those countries. Questions: Don’t you think it’s time you stepped up and contributed to raising international awareness about gender discrimination? Is it right for a baby girl to be deprived of her mother’s breast-feeding? Are we proud of being citizens of developed countries, without being aware of what goes on in some other parts of the world? Don’t you think food; education and healthcare should be a right that all children despite gender should have?

Alvin Ailey and Sociology

Jerry Tarn Professor Douglas Kierdorf Social Science 102 April 18th, 2013 Alvin Ailey’s â€Å"Revelations† and Sociology As the world begins to modernize, society develops into what sociologist Ferdinand Tonnies calls a â€Å"Gesellschaft† society. In a Gesellschaft society, people concentrate only on themselves and build relationships mostly based on the possible monetary gains. Because people are so focused on money, matters that do not possess any monetary value tend to be discarded as insignificant or unworthy. Subjects such as the arts are often seen as unnecessary, excess, and impractical.However, what people fail to realize, is that art is in fact an integral part of humanity. Art can provide deep insights into our society, revealing both its positive and negative aspects in the most genuine form. Dance? a physical expression of art? is one of the many methods people uses to portray the various characteristics of society. Alvin Ailey’s signature wor k: â€Å"Revelations†, produced in 1960, is a prime example that reflected and exposed the social changes that were occurring during that era. The 1960s was marked as a time of great change as it was the era when America began to transform into an increasingly modern society.There were significant improvements in science (and technology exemplified by the start of the space exploration), which greatly changed how people lived and viewed the world. However, the most important changes were probably societal ones, namely the civil rights movement. The civil rights movement was categorized by African Americans expressing their dissatisfactions with the injustices that they had to endure in past century. Although African Americans were liberated from slavery after the Civil War, they still had to deal with the inequality of racial segregation.Under those laws, African Americans had to face disadvantages such as (but not limited to): lack of voting rights, inferior quality of facil ities, and unequal treatment under law. In sociological terms, there was little social mobility, institutionalized discrimination, and communities were racially stratified. It was not until the 1960s that the nonviolent protests and public civil disobediences of African Americans began to gain prominence and produce effect. In 1960, one of the many famous acts of civil disobedience, the â€Å"Greensboro Sit-Ins† occurred.The sit-ins consisted of multiple instances of nonviolent protests at the Woolworth Store in Greensboro, North Carolina by local African American students. After repeated protests and growing tensions, the store finally desegregated its services. Coincidently, Ailey’s â€Å"Revelations† was produced in the same year that the protests occurred. Although there wasn’t a direct correlation between the Greensboro protests and the creation of Ailey’s dance, the production of Ailey’s dance was nevertheless a sign of social change.W hen Ailey’s dance company first performed, they changed the entire dynamic of American Dance Theater as African American way of life was finally represented by African Americans instead of by proxies of Caucasian dancers. The ability of African American dancers to represent their own culture shows the social change of the transfer of authority (of the dance theater industry) from the dominant group to the minority group. Another way that Ailey’s dance company signified social change was its integration of different ethnic groups.Following in the footsteps of his mentor, Lester Horton, Ailey decided to include dancers of different races into his dance company in 1962. Ailey’s practice of what sociologists termed â€Å"ethnic pluralism† was another sign of social change. Besides evidencing social change, â€Å"Revelations† also reflected the various elements of American society. The dance itself was able to show these elements through the contents of the plot, which was divided into three sections: â€Å"Pilgrim of Sorrow†, â€Å"Take Me to the Water†, and â€Å"Move Members, Move†.The first section, â€Å"Pilgrims of Sorrow† is about the sufferings of African Americans during the slavery era. The story depicts African Americans toiling through hard labor as slaves and trying to use song as an outlet for relief. Ailey also incorporates the song â€Å"I’ve been ‘Buked†, by Hall Johnson, to accentuate the agony and frustrations of African Americans. The reason why Ailey brought back stories of extreme hardship is perhaps he wanted to remind Americans how much pain African Americans had to go through.He wanted to emphasize how important it was for people to realize the need for the abolishment of segregation. Ailey also probably felt that because America’s history of racial inequality has existed for such a long time, African Americans have become what William Wilson calls the â€Å"permanent underclass†. Even after the Civil Rights Act passed, like W. E. B du Bois described in â€Å"The Philadelphia Negro†, African Americans still face financial disadvantages due to the situations they were put in before the passing of the bill.With the coexistence of people’s constant â€Å"just-world hypothesis† and stubbornness of their cognitive schema, the disadvantages of African Americans will never receive the deserved attention as people will just assume that their misfortunes were brought upon by themselves. This is probably why Ailey recognized the bitter truth that racism will always exist. Slightly different from â€Å"Pilgrims of Sorrow†, â€Å"Take me to the Water† and â€Å"Move Members, Move† conveys a more positive atmosphere as it portrays scenes of baptism and church service. Take me to the Water† depicts a woman by the riverside, ready to get baptized while â€Å"Move Members, Move† depic ts a celebratory church scene. These dances are also reflections of American society as it shows the roles of religion. One role of religion was providing comfort to those undergoing hardship. When African Americans went through slavery, they sought comfort in God and practicing Christianity. Another role of religion in American society was providing solidarity. Emile Durkheim believed that religion brought unity amongst people and connection between individuals.This is reflected in American society as Christianity, America’s largest religion, underlies the many values in American culture. Another important aspect of Ailey’s dance that is worth mentioning is Ailey’s own life. When he was working on â€Å"Revelations†, a lot of the content was the result of his upbringings. Ailey grew up in rural Texas in the segregation era. At that time, especially in Texas, African Americans lived under constant danger as they not only faced discrimination, but also vio lence and risks of random lynching.All of these atrocities combined are probably what allowed Ailey to have such strong feelings towards the suffering of the slaves in the first part of his dance. Another influential moment in Alvin Ailey’s life was his exposure to literature. When he studied at universities in California, he learned of the writings of famous African American writers such as Langston Hughes and James Baldwin. In addition to his meeting with Maya Angelou, he perhaps became influenced and meant his performance to be an act to promote civil rights. Another influence of Ailey’s life was his exposure to religion.When he was young, he attended a Southern Baptist church. The songs and hymns that he heard when he went to church was probably influential to his other two dances â€Å"Take me to the Water† and â€Å"Move Members, Move†. This goes to show that what people experience in their childhood greatly influences their social identity as an ad ult. From Ailey’s background and dance piece, it could be seen that America during the 1960s was dominated by the Caucasian race, had a strong sense of religion (specifically Christianity), and had an unequal society.It was also beginning to advance into a developed society, which explains the rapid social change. To a certain extent, America today still possesses some discrimination towards certain ethnic groups, and equality isn’t exactly fully established in every aspect of the country. Nevertheless, as society progresses, so will its values. There will come a point in the future when all of the negative aspects that society used to possess will change for the better. However, it is important to be aware of the need of social change. One way that social change can be exercised is through art.Art is a highly human expression, and is one of the many methods that can facilitate social change. Works Cited Alvin Ailey American Dance Theatre: Origins to 1979†,  In ternational Encyclopedia of Dance, vol. 1. Oxford University Press, New York: 1979. 54-57. Dunning, Jennifer (1996). Alvin Ailey: A Life In Dance. New York: Addison-Wesley Publishing Company, INC. ISBN  0-201-62607-1. Foulkes, Julia L. Modern bodies: Dance and American modernism from Martha Graham to  Alvin  Ailey (Chapel Hill: University of North Carolina Press, 2002), 179-184 Kowal, Rebekah J.How to Do Things with Dance : Performing Change in Postwar America (Middletown, CT; Wesleyan University Press, 2010), 1-6 Mitchell, Jack. Alvin  Ailey  American Dance Theater (Kansas City, Mo. : Andrews and McMeel, 1993), 1-25 â€Å"Greensboro Lunch Counter Sit-Ins†,  Library of Congress. Retrieved April 15, 2013. ——————————————– [ 1 ]. â€Å"Greensboro Lunch Counter Sit-Ins†,  Library of Congress. Retrieved April 15, 2013. [ 2 ]. Kowal, Rebekah J. How to Do Thi ngs with Dance : Performing Change in Postwar America (Middletown, CT; Wesleyan University Press, 2010), 1-6 [ 3 ].Alvin Ailey American Dance Theatre: Origins to 1979†,  International Encyclopedia of Dance, vol. 1. Oxford University Press, New York: 1979. 54-57. [ 4 ]. Mitchell, Jack. Alvin  Ailey  American Dance Theater (Kansas City, Mo. : Andrews and McMeel, 1993), 1-25 [ 5 ]. Ibid. [ 6 ]. Foulkes, Julia L. Modern bodies: Dance and American modernism from Martha Graham to  Alvin  Ailey (Chapel Hill: University of North Carolina Press, 2002), 179-184 [ 7 ]. Dunning, Jennifer (1996). Alvin Ailey: A Life In Dance. New York: Addison-Wesley Publishing Company, INC. ISBN  0-201-62607-1.

Chemistry 208 All QUIZ Essay Example for Free (#208)

Chemistry 208 All QUIZ Essay The Scientific Method Step 1: Performing Experiments Step 2: Making Observations Step 3: Proposing a Hypothesis Step 4: Confirming the Hypothesis Step 5: Proposing a Scientific Law Scientific Notation It is a mathematical expression in which a number is expressed as N x 10^n where N contains only one nonzero digit to the left of the decimal and n is an integer. Rules for Determining Significant Figures (digits) -All nonzero digits are significant figures -Counting begins from the left with the first nonzero number -Zeros between nonzero digits are counted as sig. Figures -Terminal zeros (zeros to the right of the right of a number) are always significant if the value contains a decimal point. Ex: 2. 3700 g: 5 significant figures 17. 50 mL: 4 significant figures Rule 1- In calculations involving measured values (with a certain # of sig. figs), the number of sig figs in the final answer depends on the operation performed. Rule 2- In multiplication and division of measured quantities, the final answer contains the same number of sig figs as are in the measurement with the least number of sig figs. Rule 3- In the final answer of a calculation involving exact numbers, unit conversion factors and constants, the number of significant figures is dictated by the measured quantity involved. Density = Mass/ Volume Matter: The term matter is used to describe things that occupy space and are perceivable by our senses. It can be classifies in terms of its physical state or chemical composition. Elements: composed of one type of atom. Classified as a metal, nonmetal or metalloid. Compound: a combination of elements in a definite proportion. Atoms of each individual elements are chemically combined to form the compound. A chemical change can break down a compound into its individual elements. Mixture: a non-pure substance made of 2 or more elements or compounds that can be separated by physical procedures. Protons have a positive charge, found in the nucleus. Neutrons have no charge, found in the nucleus. Electrons have a negative charge. The atomic number of an element is equal to the number of protons in the nucleus of its atoms. The mass number is equal to the number of protons and neutrons in the atom. To calculate the number of neutrons, subtract the atomic number from the mass number. Molecules are a combination of atoms in a definite proportion e. g. , molecule of water Ions are charged species formed by loss or gain of electron(s) from an atom. Loss of electron – cation (positively charged) Gain of electron – anion (negatively charged) Chemistry 208 All QUIZ. (2018, Oct 12).

Diffusion in aluminium alloys, Hot deformation (rolling) of aluminium Dissertation

Diffusion in aluminium alloys, Hot deformation (rolling) of aluminium alloys and its dynamic recovery, dynamic recrystallisation - Dissertation Example The activation energy and diffusion constants are calculated using a variety of factors like the solid solubility, alloying content and the state of the matrix microstructure in terms of grain boundary size, dislocation density and vacancy concentration [PAPM]. The mean distance travelled by the atom during diffusion in turn is dependent on the rate of diffusion D as follows: L = (Dt)? Where L = the mean distance travelled by the atom. t = time (s) All atoms above absolute zero (-273oC) vibrate and the frequency of vibrations acts as the driving force for the movement of the atoms or for their diffusion. The frequency of vibration and diffusion increases with the rise in temperature. However, for atoms to be able to move from one lattice point to the other, the atoms need to overcome the activation energy. This activation energy is low around the metal surface and at the grain boundaries, and this is the reason for the high concentration of the precipitating solute at the grain bound aries. ... Also, temperature has a greater effect on the diffusion distance compared to time as increasing the temperature increases both the number of vacancies in a metal as well as the energy of the diffusing atoms (Wolverton, 2007). Thus, in an increased temperature, atoms are able to diffuse faster and farther. The rate of diffusion differs for atoms of different alloys and hence the reduction of micro-segregation with homogenization differs for different alloys due to the difference in their compositions. As seen from the diffusion equations presented above, the distance that atoms need to travel (which depends on the dendrite arm spacing, the relative abundance of atoms) impact on the time and temperature needed to attain the desired level of diffusion for reduction of micro-segregation. Figure1: Relative homogenization times for given dendrite cell sizes and temperatures in common aluminum alloys. (Source: Chakrabarti, 2001) According to Verlinden et al [1990] found that the dissolution of theta and S particles in an as-cast 2024 billet during a homogenization at 460oC was not possible even after 24 hours. The volume fraction was found to decrease with time but with an associated coarsening of the remaining S and theta particles resulting in coarser particles than when in the as-cast condition. A homogenization temperature of 500oC was found to completely eliminate both the S and theta particles. Due to the distances that diffusing solute atoms travel during practical homogenization treatments, these treatments are effective at removing microsegregation effects but may have little impact on macrosegregation. 2.2 Theory related to Hot Deformation Hot rolling is the

Evolution of Stable Angina into Acute Myocardial Infarction Essay

Evolution of Stable Angina into Acute Myocardial Infarction - Essay Example It is a very variable symptom that varies when is described by different patients, and this makes it one of the most controversial symptoms in the medicine (Melvyn et al. 2010). Stabile angina pectoris is usually first recognized during a general practice (GP) doctor visit or is noticed by a nurse during a home visit or other occasion. GP doctors often must decide if the acute symptoms described by the patient are due to heart problems or some other less acute condition and have limited resources in GP ambulance to do complete more detailed diagnostic tests like a stress test, laboratory findings, angiography or other procedures that are less often found in GP office. Initial recognition of this symptom but also the future monitoring and treatment of these patients is important for the preventing progression of evolution of the coronary artery disease and progression of stable angina pectoris into unstable angina or myocardial infarction (Adam et al. 2007). In this essay, we will con duct a critical review of several studies in order to assess factors that influence the recognition and progression of stable angina pectoris into a more serious condition. Review of studies in relevance to stable angina pectoris in primary care As we mentioned above angina pectoris is a symptom defined by the patient in his own words. This condition can often cause changes like ST depression on EKG strip but very often angina pectoris can occur without any changes on the ECG strip (Hausmann et al. 1991). Because more accurate methods for confirmation of angina pectoris are often unavailable in pre-hospital or pre-clinical settings, anamnesis has an important function as a factor for initial recognition of this disease. But as we mentioned above angina pectoris is a subjective symptom and description of the patients often vary significantly. This condition was researched by Melvyn et al. 2010 who tried to recognize the variations of presentation of these symptoms. For this task, the y recruited patients from two general practice institutions and only included patients that had a diagnosis of angina pectoris or other ischemic cardiovascular (CV) condition or patients that were taking some form of nitrates. All of the participants were subjected to interview conducted by medical professionals and all of the participants were asked the same questions: did they have any chest, jaw or neck discomfort in the last year and how would they describe this discomfort. A total of 64 patients were interviewed. There are a set of widely accepted individual interpretations of angina pectoris that are called angina â€Å"canon†. These symptoms are (Somerville et al. 2008): - association of the symptoms with physical exercise. - positive reaction after administration of medication, - general duration of symptoms during a single attack.

Marketing to consumers in saudi arabiawhich facets of their multiple Article

Marketing to consumers in saudi arabiawhich facets of their multiple identities do they use when - Article Example Despite the fact that cross border trade of various entities like people, products, ideas, etc. have resulted in cultures getting mixed up and losing their core identity, yet the foreign element in the home culture has not fully revamped the local culture anywhere in the world; the glimpse of the home culture remains there no matter how much the foreign culture influences it. However, this phenomenon does lead to the outcome that culture is no more a static variable but is dynamic and continues to grow as embedding of culture takes place. This dynamicity and the cross border trade has actually led individuals into behaving differently in a differing set of circumstances or simply put, they tend to portray different culture or cultural identities in different situations. Observations reveal that this is a major issue with immigrants in particular as they face dual challenge; adapt to the local environment and retain their identity. Subsequently, the arising phenomenon leads to the out come that consumers tend to utilize varying facets as they come across different situations. The purpose of this research is to analyze and differentiate between situations and circumstances that make consumer use one of the facets and prefer one over the other defining a varying consumer and consumption pattern. This research is to be conducted in the environment of Saudi Arabia. In particular, this research is aimed at investigating and highlighting the cultural variables that derive the process of marketing communication, perception of quality of service, and choice of consumption in the various categories of products and/or services. Consider the example of a young lady in Saudi Arabia; the first consideration when going out would be towards religious concerns in terms of meat and choice of restaurants. The same lady would definitely move beyond religious considerations when choosing an institute to study, for example. Even when the female goes towards shopping, the consideration and precedence for fashion and societal acceptability might be on the higher side. Similarl y, her attraction to an advertisement may be totally opposite to what her clothing or religion or institute depict her personality to be. Understanding, comprehending and investigating the variables that derive these patterns of choice and consumption is the underlying aim of this research. Saudi Arabia has a different and unique set of characteristics that are associated with its dynamics and other variables. Some of these are listed as below: Firstly, the population constitutes various nationals present, and some of them tend to be influential due to the background or their strength. Secondly, the fact remains that Saudi Arabia is an expatriate driven economy, and the expats there have strong affiliation with their nations as they cannot gain the citizenship status therewith. Thirdly, Saudi Arabia nationals have this tendency of traveling overseas and interacting with individuals from various customs, backgrounds, religions, cultures, norms, etc. Another point of consideration is the tremendous growth that is currently

Actors and Acting Essay Example | Topics and Well Written Essays - 500 words

Actors and Acting - Essay Example Just like the stories being told, there are also various categories that these actors fall into, depending on the role being portrayed. The 5 definitions of actors are impersonators, interpreters, personality, wild card and characters. These are the actor types that I will be discussing in the following pages. To get started, I first want to discuss the Impersonator. Our text clearly defines this type of actor as "suggesting that the actor has simply copied the manner, dialect, and behavior of a character, instead of creating the character." Examples of effective character acting provided as an example include the portrayal of Phillip Seymour Hoffman of Capote, an impersonation job which, due to its effectivity, won the actor an Oscar, and Helen Mirren as Queen Elizabeth in The Queen. As an impersonator, they were required to be as similiar as possible to the real life person they were portraying. For Hoffman, it was the trademark lisp, for Mirren, it was her uncanny resemblance to t he actual Queen. Aside from these two people, another effective personator who comes to my mind is Frank Langella in Nixon. His similarity in looks and his ability to copy the actual speech pattern of Pres. Richard Nixon helped the audience immerse in a total viewing experience. He was not just acting as the president, there were actually times when you would believe that he was the president because of the way he conducted himself while in character.

The Curious Case of Benjamin Button Essay Example | Topics and Well Written Essays - 1500 words

The Curious Case of Benjamin Button - Essay Example He never had the opportunity to see his mother as she died soon after his birth. His father, Mr. Thomas Button, horrified by his elderly features, abandoned him right away at the doorsteps of a retirement home. A kindhearted black woman, Queenie, then took the responsibility and raised him all along. He soon realized that instead of growing older, he was aging in the opposite direction. He met a beautiful little girl, Daisy, who later becomes the love of his life. At times, several events break them apart. He went to Murmansk where he had an affair with a married woman, Elizabeth Abbott. He also had the opportunity to witness war when on the Chelsea ship crew. Later on, Thomas Button revealed that he was Benjamin’s real father, and left him all his possessions upon death. Growing through age in the opposite directions, Benjamin and Daisy meet up again in their forties. It was then when Daisy gave birth to a girl named Caroline. Soon after her birth, Benjamin realized that she needs a father who would age with her and leaves them. However, he visited them after a long time when he had grown up into a boy. He later dies as an infant in Daisy’s lap. The ending of the film depicts the replacement of the clock at railway station (The Curious Case of Benjamin Button). ... He managed to get a decent job on the ship and had an affair with a beautiful woman. He survived war and had a beautiful daughter like other normal people. Another major theme was the desire of man to reverse time without realizing the consequences. The depiction of a backward running clock at the very beginning of the film was a beautiful illustration of this concept. He witnessed more and more deaths, as he grew younger with time. It was not possible for him to share the joys of life with his only daughter, Caroline. Through his narrative, Benjamin also tries to tell that no matter how hard the circumstances, a person can be what he wants to be. The scene portraying abandoning of Benjamin by his father due to ugly appearance reveals the darker side of human nature. Everyone dies eventually. Though he was born different, his aging in the opposite direction never favored him to overcome time. Barsam and Monahan have noted the commonality of a narrative as, â€Å"even those narrative films bearing an overt ideological message or a dark theme are designed to engage an audience with a story† (65). As this film is a narration of a life story, all these themes including many other experiences of joy and sadness succeeded in keeping the audience captured. The Curious Case of Benjamin Button is a fantasy drama employing a narrative structure. According to Barsam and Monahan, a narrative is, â€Å"structured into acts that establish, develop, and resolve character conflict† (28). Although multifaceted storytelling over limited course of time is quite complicated, the director made an excellent effort to maintain conformity in the story structure. The sequence of events in the movie aimed to keep intrigue and

Epistomology Essay Example | Topics and Well Written Essays - 750 words

Epistomology - Essay Example Notably, there are .numerous argument on the existence and non-existence of God and such arguments are categorized into logical, metaphysical, empirical, and subjective. Philosophers and the philosophy of popular culture and regions have since had lively debate on the existence of God (The Christian's God Does Not Exist†¦ 114). Therefore, from the same philosophies and understandings, this essay considers that it is equally logical to believe that God may or may not God. Despite the openness on the argument that God may or may not exist does never qualify these same arguments to have the same magnitude. In other words, a lack of positive belief is not the same thing as the presence of a negative belief. While it is perfectly fine not to believe either way, I believe it is hypocritical to assert that God does not exist. This notion will make the believer’s argument invalid for lack of sufficient evidence; however, there is also insufficient evidence for God’s nonexi stence either. Both beliefs (existence and nonexistence) are of equal logical grounds and are valid depending on the weight of the argument/contribution. For instance, the believers usually note that if God never existed, then life could have been meaningless ultimately. In other words, if life was doomed until death, then it could have not mattered how an individual lives his or her life. This theory is actually supported by nature and natural existence. Therefore, to this limit God exists. Despite this argument, there is no physical evidence that God does or does not exist. Beliefs that are based on false assumptions are still logically valid following the assumption (If P>Q; therefore, the statement P>Q is still true.) Since there is no physical evidence for either argument, it is impossible to determine the truth-value of P; therefore, both arguments are logically valid following the initial assumptions they claim. I believe that, in fact, it is truly impossible to prove with 10 0% that any initial assumption is true. Even physical evidence of widely accepted notions, for example, is detected through imperfect human sensory organs. â€Å"I see that the chair is blue> the chair is blue† is 1. Valid and is 2 (Treharne 389). The assumption that your eyes are trustworthy is impossible to verify. (the argument that you could refer to someone else, asking â€Å"is the chair blue?† fails because no matter how many people you ask, how do you know that you can trust them, or that they can trust their own eyes? In addition, what does it really mean to be called blue, anyway?) with this mode and form of arguments, it worth noting that any believe hold especially when a person have no reasonable doubt to believe in their thinking and imaginations. Therefore, both beliefs that God exist and or not holds to those believe on the same, either way. Additionally, Metaphysical â€Å"evidence† may be considered valid. Arguers against metaphysical evidenceà ¢â‚¬â„¢s validity do not, I think, fully understand what it means to be valid. Is any evidence provable with 100% certainty to be true? For example, in Mathematics proofs and deductions that bring about new knowledge are usually based on Theorems or Axioms (but rarely â€Å"Laws†). Therefore, while all deductions from these theorems are logically valid, should the Theorem be proven false, the deductions are no longer applicable to the universe in which the theorem as been proven false but

2008 Summer Olympics Essay Example for Free

2008 Summer Olympics Essay Published by  © 2008 by Routledge, Taylor Francis Group. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, microfilm, and recording, or by any information storage and retrieval system, without permission in writing from the publisher. Printed in the United States of America. Routledge, Taylor Francis Group, 270 Madison Avenue, New York, NY 10016. IM-1826 CONTENTS Introduction Chapter 1. Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of Sports and Sportscasting Chapter 3. The Economics of Sports, Sportscasters, and Sportscasting Chapter 4. Audiences for Sports and Sportscasting Chapter 5. The Role of Media in Sports and Sportscasting Chapter 6. Sociocultural Perspectives on Sports and Sportscasting Chapter 7. Practicum on Sportscasting Chapter 8. The Future of Sportscasters/Sportscasting Suggestions for Teaching Sportscasting Syllabus Critical Dates Student Profile Invitation for Sportscaster Speaker 5 7 13 19 25 33 41 55 61 65 67 69 73 75 Introduction Conceived as a supplement to Sportscasters/Sportscasting: Principles and Practices, this collection of exercises adds to the pedagogical mix. Following the outline of a broad approach to understanding the topic—which includes the history, economics, audience, media, sociology, practicality, and future concerns of sports and sportscasting, it has this general outline: Chapter l. Introduction to the study of sportscasters and sportscasting Chapter 2. The historical development of sports and sportscasting Chapter 3. The economics of sports, sportscasters, and sportscasting (sports advertisers and advertising, sport tourism, sports marketing and management, the sports-media complex, sportscasters’ earnings, and sports sponsorship) Chapter 4. Audiences for sports and sportscasting (U. S. audiences, international audiences, and special events) Chapter 5. The role of the media in sports and sportscasting (print media, broadcasting, and beyond, sportscasters—the â€Å"Jockocracy† issue, sportscasters as celebrities, and sportscaster profiles) Chapter 6. Sociocultural perspectives on sports and sportscasting (pervasiveness and salience of sports, role modeling/heroes, and issues—racial and gender consideration) Chapter 7. Practicum on sportscasting Chapter 8. Future concerns and considerations about sports and sportscasting Designed for teachers and students, as well as anyone interested in the topic, the Exercises in Sportscasting includes a range of ap5 6 EXERCISES IN SPORTSCASTING proaches. The idea here is that participants in this process will want to learn as much as they can about the subject. As you will see, each chapter offers several ways to enhance the learning process. Some chapters encourage discussions of topics with family and friends and/or in the classroom, and most are meant to get you both thinking and talking about sportscasting-related issues. There also are a number of bibliographic lists, encouraging further research on various topics, along with an approach to reporting on your reading that encourages critical thinking. Exercise 1. 4 is a â€Å"Fill in the blanks,† with the answers on the next page, as is Exercise 2. 3 â€Å"Sport history firsts,† and the essays in Exercise 2. 4 have suggested inclusions for answers. If you are interested in doing survey scholarship, there are two examples here: Exercise 4. 5 offers directions on how to get information on audiences for the Olympic Games, along with a sample and coding forms, and Exercise 5. 8 gives you a good background for interviewing sportscasters. In the hope that you use soft drinks, as suggested, you should enjoy Exercise 5. 6, â€Å"The Brent Musburger Drinking Game†Ã¢â‚¬â€ another way to monitor sportscasterspeak. There actually are a number of fun exercises here, as you will see. In terms of the practicum, you are asked to consider the field of sports journalism, examine sports cliches, construct a resume, analyze your voice, and actually practice sportscasting. As in anything else, the more you are willing to try these various activities, the more it will help you in the long run. This is, after all, only your beginning. After the exercises is a separate section focusing on the way this course has been taught in the past. It includes the following: 1. Syllabus 2. Critical Dates 3. Student profile 4. A suggested invitation for a sportscaster speaker Designed for teachers, this section is suggestive only, and is open to input—as is, in fact, this whole project. Your responses are encouraged, and I wish you well in your analysis of and/or career in sportscasting. Chapter 1 Introduction to Sports, Sportscasters, and Sportscasting Exercise 1. 1: Your Definition/Description of Sportscasting We all have our own experiences with the subject of sportscasting. Tell about yours, including your interest in the topic. At some point, give your own definition and/or description of sportscasting. In addition, what has been your personal experience with sportscasting and sportscasters? Have you met any sportscasters personally? Who are your favorites? Who are your least favorite(s)? Think about why, and share your thoughts. Exercise 1. 2: Globalization of Sports (book review) From the bibliography that follows, choose a book and critique it, including the following information: 1. The book: Full name of the title, author(s) name, when and where published and by whom, number of pages and illustrations. 2. Author(s): Who she or he is—profession, background, experience, and other publications. 3. Frame of reference: The writer’s point of view, or bias. Do you think she or he is qualified to write about this subject? Is the book based on personal experience? 4. Thesis: What is the main point here? Why do you think this book was written? Read the preface and the book jacket, if applicable. Give a brief description of the book in terms of its thesis, and give your opinion on how well it is supported. 7 8 EXERCISES IN SPORTSCASTING 5. Evidence: What kinds of arguments does the author use, and how successfully? Do you think the facts are valid? Are the conclusions under- or overstated, and how do they stand up? 6. Contribution to knowledge: What does this book add to both your education and that of others who might read it? Who might like to read this book? 7. Your evaluation of the book: Was it well written? Well organized? Would you read more books by this author? 8. Overall personal reaction: Was reading this book and writing this book report a worthwhile experience for you? Did you discuss this book with anyone? Bibliography on Globalization Allison, Lincoln (2006). The global politics of sport: The role of global institutions in sport. Oxford, UK: Routledge. Amis, John (2005). Global sport sponsorship. Oxford, UK: Berg Publishing. Andrews, David L. (2006). Sport-commerce-culture: Essays on sport in late capitalist America. New York: Peter Lang. Baimer, A. 2001. Sport, nationalism, and globalization: European and North American perspectives. Albany, NY: SUNY. Chandler, Joan M. 1988. Television and national sport: The U. S. and Britain. Urbana, IL: University of Illinois Press. Cronin, Mike and David Mayall (Eds. ) (1998). Sporting nationalisms. Oxford, UK: Taylor Francis, Inc. Eitzen, D. Stanley (Ed. ) (2004). Sport in contemporary society: An anthology, 7th ed. Boulder, CO: Paradigm Publishers. Foer, Franklin. 2004. How soccer explains the world: An unlikely theory of globalization. New York: Harper Perennial. Gems, Gerald R. (2006). The athletic crusade: Sport and American cultural imperialism. Lincoln: University of Nebraska Press. Houlihan, Barrie. 1994. Sport and international politics. NY: Harvester Wheatsheaf. Ingham, Alan G. and John W. Loy (eds. ) 1993. Sport in social development: Traditions, transitions, and transformations. Champaign, IL: Human Kinetics. Maguire, Joseph. 1999. Global sport: Identities, societies, civilizations. Cambridge, UK: Polity Press. Majumdar, Boria and Fan Hong (Eds. ) (2006). Modern sport the global obsession. Oxford, UK: Routledge. Miller, Toby, Geoffrey Lawrence, Jim McKay, and David Rowe (2001). Globalization and sport: Playing the world. London: Sage. Roche, Maurice (2001). Mega-events and modernity: Olympics and expos in the growth of global culture. London: Routledge. Instructor’s Manual 9 Sandvoss, Cornel. 2003. A game of two halves: Football fandom, television and globalisation. London: Routledge. Szymanski, Stefan and Andrew Zimbalist. (2005). National pastime: How Americans play baseball and the rest of the world plays soccer. Brookings Institution Press. Tomlinson, Alan and Christopher Young (Eds. ) (2006). National identity and global sports events. Albany: State University of New York Press. Van Bottenburg, Maarten and Beverley Jackson (2001). Global games. Champaign, IL: University of Illinois Press. Wenner, Lawrence A. (Ed. ) (1998). MediaSport. New York: Routledge. Westerbeek, Han and Aaron Smith (2003). Sport business in the global marketplace. New York: Palgrave Macmillan. Whannel, Garry (1992). Fields in vision: TV sport and cultural transformation. London: Routledge. Wilson, John. 1994. Playing by the rules: Sport, society, and the state. Detroit, MI: Wayne State UP. Exercise 1. 3: Sportscasting Firsts Lou Schwartz has put together a list of â€Å"Sportscasting Firsts, 1920Present,† available at http://www. americansporscasteronline. com, from American Sportscasters Online. Choose one of these events to research further, and feel free to add more to the list. Sept. 6, 1920 First Radio Broadcast of a Prizefight -Jack Dempsey versus Billy Miske WWJ Nov. 25, 1920 First Radio Play-by-Play Broadcast of a Collegiate Football Game Texas University versus Mechanical College of Texas WTAW Aug. 5, 1921 First Radio Broadcast of a Baseball Game-Pittsburgh Pirates versus Philadelphia Phillies Harold Arlin on KDKA Aug. 6, 1921 First Radio Broadcast of a Tennis Match Australia versus Great Britian, Davis Cup Harold Arlin on KDKA Oct. 5, 1921 First Radio Broadcast of a World Series- New York Yankees versus New York Giants Sandy Hunt and Tommy Cowan on WJZ Oct. 7, 1922 First Radio Chain Broadcast- WJZ and WGY transmitted a World Series game from the field Grantland Rice and Graham McNamee 10 EXERCISES IN SPORTSCASTING Nov. 24, 1923 First Radio Broadcast of the Annual Army Navy football game Graham McNamee Jan. 1, 1927 First Coast-to-Coast Radio Program Univ. of Alabama versus Stanford originating from Pasadena, California, broadcast from the Rose Bowl NBC network May 17, 1939 First Televised Sports Event Columbia versus Princeton baseball Bill Stern on NBC Aug. 26, 1939 First Television Broadcast of a Pro Baseball Game Cincinnati Reds versus Brooklyn Dodgers Red Barber on W2XBS Oct. 22, 1939 First Television Broadcast of a Pro Football Game-Brooklyn Dodgers versus Philadelphia Eagles W2XBS Feb. 25, 1940 First Television Broadcast of a Hockey GameNew York Rangers versus Montreal Canadiens -W2XBS Feb. 28, 1940 First Televsion Broadcast of a Basketball Game Fordham versus U. of Pittsburgh W2XBS Sept. 30, 1947 First Televised World Series-New York Yankees versus Brooklyn Dodgers aired on three stations: WABD, WCBS, WNBT -Bob Edge, Bob Stanton and Bill Slater Oct. 3, 1951 First Coast-to-Coast Television Broadcast of a Baseball Game-NY Giants versus Brooklyn Dodgers, Game 3 of NL playoffs. Giants win on Bobby Thomson’s homerun known as the â€Å"Shot Heard ’Round the World. † Aug. 26, 1955 First Color Television broadcast Davis Cup match between Australia and the U. S. NBC July 23, 1962 First Satellite Telecast via Telstar Communications included portion of Chicago Cubs versus Philadelphia Phillies from Wrigley Field Jack Brickhouse Jan. 15, 1967 First Television Broadcast of a Football Championship- Green Bay Packers versus Kansas City Chiefs Jack Buck Nov. 8, 1972 First Sports Telecast by HBO New York Rangers versus Vancouver Canucks from Madison Square Garden reaches HBO’s 365 subscribers in Wilkes Barre, Pa. Marty Glickman Instructor’s Manual 11 Aug. 16, 1976 First Pro Football Game Outside the United States- St. Louis Cardinals versus San Diego Chargers in Japan- Jack Buck Aug. 3, 1993 First Woman to do Television Play-by-Play of a Baseball Game -Colorado Rockies versus Cincinnati Reds Gayle Gardner on KNGN-TV in Denver Exercise 1. 4: Fill in the Blanks 1. The evolution of sportscasting has gone from sports reporting for information to in terms of its profitability. 2. Sportscasting is a $ industry. 3. Television executives and advertisers are primarily interested in sportscasters who can . 4. Super Bowl hype helps draw audiences of (number) viewers with advertising costing $ per minute.at ABC is credited with helping that network become 5. known for its sports, introducing shows like Wide World of Sports in 1967 and Monday Night Football in 1970. 6. Women sportscasters, although few in number, include: , , and . 7. According to Red Barber, was the first genuine pioneer in radio sports announcing. 8. In the 1960s, the annual number of network hours of sports programming was 787; in the 1970s, 1,340; and now it is . in advertising for 9. The major networks sell about $ sports. 10. Leading sportscasters currently earn salaries of -figure incomes. 11. Sporting events created for television, such as celebrity tennis or billiards, The Skins Games, battles of network â€Å"superstars,† and shows like them are called . 12. ABC paid $ for rights to the 1984 Los Angeles Olymfor the 1988 Calgary Olympics, and NBC paid pics, $ $ for the 2006 Torino Olympics and 2008 Beijing Olympics. 13. Americans spend about % of our gross national product (GNP) on sports. 12 EXERCISES IN SPORTSCASTING 14. Sports marketing statistics show corporate sponsorship costs of $ for endorsements from sports figures, and about on event sponsorship and participation. $ 15. My personal favorite sportscaster is: . Answers 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Infotainment Multibillion dollar industry Draw and sustain audiences 140+ million viewers, with advertising costing $2 million per thirty seconds Roone Arledge Mary Carillo, Gayle Gardner, Robin Roberts, Lesley Visser, etc. Major J. Andrew White 24/7 ABC $1. 33 billion, CBS $1. 43 billion, NBC $472 million, ESPN $1. 16 billion and ESPN2 $219 million, Fox $1. 18 billion, and TNT $221 million. Seven â€Å"Trashsports† ABC—$225 million 1984; $309 million 1988; NBC—$1. 5 billion for 2006 and 2008 One (1) percent $900 million for endorsements, $7. 7 billion for sponsorships (students’ choice) Chapter 2 The Historical Development of Sports and Sportscasting Exercise 2. 1: Oral Histories on Sports, Sportscasters, and Sportscasting Probably the best way for you to understand and appreciate the history of sports and sportscasting is by talking to people who have experience with the past. Let me suggest that you conduct interviews with two persons—preferably one male and one female, preferably separately, preferably both born before or during World War II about their early memories with sports, sportscasters, and sportscasting. Use your own knowledge about the history, economics, politics, content trends, and sociocultural implications of radio and television in your interviews. Prompt your interviewees to remember some of their favorite early programs, performers, even advertisers. Write up a summary of your findings, including detailed descriptions on when and where the interviews were performed, how long they lasted, whether you tape-recorded responses and/or wrote them down, whether or not those responses are reported verbatim, and overall how you felt about the survey procedure. Also, provide detailed descriptions about the persons you interviewed, especially demographically. This method has proven to be a fascinating way to learn history, and old-timers really enjoy the process. Be sure to thank them for sharing their memories! Exercise 2. 2: Hype in Sports History Often, we might wonder about what is hyped in sports history, and what might be ignored. As a sports scholar, you might consider the 13 14 EXERCISES IN SPORTSCASTING following approach to sports media criticism of television and/or film: 1. Who are the actors in this episode or series, and what roles do they play? 2. Who made the program or movie: production company, producer, director, writer, director of cinematography, and so on? Have I seen other works by these people? Is it pertinent to know and mention them? 3. Do I like this episode or movie? Why? Why not? 4. Have I been fair with this episode or movie after only one viewing, or should I see it a second time to see what I might have missed? 5. What biases might I have toward the episode or movie’s star(s), director, and/or subject matter? 6. Have I been as objective as possible? Have I used examples to support my views? Have I been prejudiced by my attitude toward the episode or movie’s theme or plot? Have I described it accurately? Exercise 2. 3: Sports History Firsts Fill in the blanks. 1. The first successful sports broadcast in the United States: 2. In baseball, this broadcast took place during its 53rd season: . 3. Describe the first World Series sportscast: ________________ __________________________________________________ __________________________________________________ __________________________________________________ 4. Jack Graney, the first ex-athlete to occupy the broadcast booth, became known as: __________________________________. 5. The first Olympic Games broadcast for the American public were: ____________________________________________. 6. Davis Cup, the first tennis match, had reportage on this date: _________________________________________________. 7. The first broadcast of a college football game was: __________. 8. Radio covered the first boxing match between whom: _______. Instructor’s Manual 15 9. The first live sporting event on television was: _____________. 10. Regarding the print media, what was the first sport magazine to debut in the 1820s: __________________________________. 11. The newspaper that had the first distinct sports section: ______. 12. Name the first daily newspaper totally devoted to sports, with regional sections: ___________________________________. 13. HBO’s first regional sportscast: ________________________. 14. ESPN, the first twenty-four-hour all-sports cable network, began: _____________________________________________. 15. Ted Turner’s Goodwill Games first began: ________________. Answers 1. April 11, 1921, when the Pittsburgh Post’s sports editor, Florent Gibson, did the play-by-play over station KDKA, describing the no-decision fight between Johnny Ray and Johnny Dundee at Pittsburgh’s Motor Square Garden. 2. August 5, 1921, broadcast by Harold Arlin—Pittsburgh Pirates defeating the Philadelphia Phillies 8-5. 3. Thomas Cowan, sitting in a New York studio, recreated for the radio audience over stations WJZ and WBZ the 1921 World Series on October 5, as the New York Giants defeated the New York Yankees 5-3. Grantland Rice did the play-by-play. 4. â€Å"The Voice of the Indians,† 1932. 5. 1932 radio reports from Lake Placid for the winter games, Los Angeles for the summer games. Ted Husing provided summaries on WABC in New York. 6. August, 1921 over KDKA. 7. November 5, 1921, with Harold Arlin of KDKA covering Pittsburgh versus West Virginia; he yelled so hard at one touchdown that he knocked the station off the air. 8. Over WJY in 1921, the world heavyweight championship prize fight between Jack Dempsey and George Carpentier of France. 9. The second game of a baseball double-header between Columbia and Princeton, covered by Bill Stern out of New York’s Baker Field on May 17, 1939. 10. William Trotter Porter’s Spirit of the Times. 11. William Randolph Hearst’s New York Journal, 1895. 12. Frank DeFord’s The National, which debuted January, 1990. 16 EXERCISES IN SPORTSCASTING 13. 1972 hockey game between the New York Rangers and Vancouver Canucks. 14. September, 1979. 15. 1986. Exercise 2. 4: Essays 1. Describe the broad trends that best depict qualifications of what makes and have made the best sportscasters over the years. 2. Trace the developments from sports journalism to sports broadcasting. 3. Discuss sportscasters themselves: as sponsors, celebrities/stars, as fans’ favorites, as former athletes (â€Å"jockocracy†), and as newscasters. 4. Outline some of the distinctions of the symbiosis between media and sport. Suggested Essay Answers 1. In the early days, voice was the most distinguishing characteristic. Review the Waldo Abbott 1941 quotation about phraseology, diction, rules, and regulations, and review some early sports journalists. The second phase of sportscasting concentrated more on knowledge of sport, and began the practice known as â€Å"jockocracy. † Currently, it appears that knowledge of television is what is critical. Consider Marty Glickman’s suggestion that succinctness, self-discipline and awareness of the action are the criteria. Still today the demographics of sportscasters remain pretty much within the purview of white males, aged thirty to fifty. It is found that local/regional sportscasters differ greatly from national network ones, the former being more involved personally with the teams. 2. Bruce Garrison shows how sports reporting is becoming more professional—list some examples. We are thought to be in the â€Å"age of realism†Ã¢â‚¬â€what Karmer (1987) calls the double whammy of electronic media and tabloid journalism, such that the rules are being rewritten. Print was revolutionized by the introduction of USA Today— especially graphics, statistics, and wide-ranging sports coverage. But so far no newspaper has caught on; even though The National was well done, sports fans today mostly depend on television and the Internet for their coverage. Television itself has revolutionized sports Instructor’s Manual 17 coverage, from ABC in the 1970s to the introduction of ESPN and other 24/7 sports channels. We have moved from game stories centered on quotes from players and coaches and postgame trips to the locker room to instant messaging and â€Å"reality† monitoring. It becomes sobering to realize how we are moving from being told about sports to choosing what stories we want to follow; in other words, we are increasingly becoming more active in the process. 3. Cite some examples of sportscasters as sponsors, and then consider the issue of how some of them become bigger than the events they are covering. Who are â€Å"homers†? Who are former athletes? Who are newsmakers? Include considerations of race, gender, homophobia, and the like. 4. What is real relative to sportscasting? What differences are there between how reportage is received from print media, radio or television, the Internet, iPods, and other technologies? Discuss various production techniques, such as slo-mo replays, time-lapse shots, telestrators, wireless microphones, cameras attached to items like pucks, and how they might determine how a story is delivered. And consider how editing and videotaping have revolutionized not only what we see but also when and how we see it—remote controls, Tivos, and general zipping and zapping of ads and programs. The potential for great sports viewing, and for learning about new sports and other countries’ sports, is outstanding—but will we settle for the same old/same old? Will we ask more from our sports, and from our sportscasters? Chapter 3 The Economics of Sports, Sportscasters, and Sportscasting Exercise 3. 1: Sports Tourism As one of the fastest-growing niche markets in the more than $500 billion tourism industry, sports tourism encourages us to participate directly, such as on ski trips, at golf or tennis camps, on theme cruises, or as spectators for events such as the Olympic Games, Super Bowl, World Cup, and the like. Tell about your own experience in sports tourism. You might want to refer to some of these books: Brabazon, Tara (2006). Playing on the periphery: Sport, identity and memory. London: Routledge. Gibson, Heather (2006). Sport tourism. New York: Routledge. Higham, James (2004). Sport tourism destinations: Issues, opportunities and analysis. Burlington, MA: Butterworth-Heinemann. Hinch, Thomas and James E. S. Higham (2004). Sport tourism development. Clevedon, UK: Channel View Books. Hudson, Simon (Ed. ) (2002). Sport and adventure tourism. Binghamton, NY: The Haworth Press. Ritchie, Brent W. and Daryl Adair (Eds. ) (2004). Sport tourism: Interrelationships, impacts and issues. Oxon, UK: Multilingual Matters. Robinson, Tom (2004). Sports tourism: An introduction. Boston, MA: Thomson Learning. Robinson, Tom, Sean Gammon, and Ian Jones (2003). Sports tourism: An Introduction. London: Continuum. Rowe, David and Geoffrey Laurence (Eds. ) (2000). Tourism, leisure, sport, and critical perspectives. Cambridge University Press. Ryan, Chris (2003). Recreational tourism: Demand and impacts. Celevedon, UK: Channel View Publications. 19 20 EXERCISES IN SPORTSCASTING Scarrott, Martin (Ed. ) (1999). Sport, leisure and tourism information sources: A guide for researchers. Butterworth-Heinemann. Standeven, Joy and Paul DeKnop (1999). Sport tourism. Champaign, IL: Human Kinetics. Turco, Douglas Michele, Roger S. Riley, Kamilla Swart (2002). Sport tourism. Morgantown, WV: Fitness Information Technology. Van Der Wagen, Lynn (2002). Event management: For tourism, cultural, business, and sporting events. Prentice-Hall. Weed, Mike and Chris Bull (2003). Sports tourism: Participants, policy and providers. Burlington, MA: Butterworth-Heinemann. Exercise 3. 2: The Economics of Sports (book review) From the bibliography, choose a book and critique it, including the following information: 1. The book: full name of the title, author(s) name, when and where published and by whom, number of pages and illustrations. 2. Author(s): who she or he is—profession, background, experience, and other publications. 3. Frame of reference: the writer’s point of view, or bias. Do you think he or she is qualified to write about this subject? Is the book based on personal experience? 4. Thesis: what is the main point here? Why do you think this book was written? Read the preface and the book jacket, if applicable. Give a brief description of the book in terms of its thesis, and give your opinion on how well it is supported. 5. Evidence: what kinds of arguments does the author use, and how successfully? Do you think the facts are valid? Are the conclusions under- or overstated, and how do they stand up? 6. Contribution to knowledge: what does this book add to both your education and that of others who might read it? Who might like to read this book? 7. Your evaluation of the book: was it well written? Well organized? Would you read more books by this author? 8. Overall personal reaction: was reading this book and writing this book report a worthwhile experience for you? Did you discuss this book with anyone? Instructor’s Manual. Bibliography on General Sports Economics 21 Andrews, David L. (Ed. ) (2001). Michael Jordon, Inc: Corporate sport, media culture, and late modern America. Albany: State University of NY Press. Andrews, David L. (2006). Sport-commerce-culture: Essays on sport in late capitalist America. New York: Peter Lang. Aris, Stephen (1990). Sportsbiz: Inside the sports business. London: Hutchinson. Fizel, John, Elizabeth Gustafson, and Lawrence Hadley (Eds. ) (1999). Sports economics: Current research. Westport, CT: Praeger. Goff, Brian L. and Robert D. Tollison (eds. ) (1990). Sportometrics. College Station, TX: Texas AM UP. Gorman, Jerry and Kirk Calhoun (1994). The name of the game: The business of sports. NY: John Wiley Sons. Graham, Peter J. (Ed. ) (1994). Sport business: Operational and theoretical aspects. Madison, WI: WCB Brown Benchmark. Hofmann, Dale and Martin J. Greenberg (1989). Sports$biz: An irreverent look at Big Business in pro sports. Champaign, IL: Human Kinetics. Klatell, David A. and Norman Marcus (1988). Sports for sale: Television, money, and the fans. New York: Oxford. Rosentraub, Mark S. (1997). Major League losers: The real cost of sports and who’s paying for it. New York: Basic Books. Sheehan, Richard G.( 1996). Keeping score: The economics of Big-Time sports. South Bend, IN: Diamond Communication. Staudohar, Paul D. and James A. Mangan (Eds. ) (1991). The business of professional sports. Urbana, IL: University of Illinois Press. Walsh, Adrian (2006). Ethics, money sport: This sporting mammon. New York: Routledge. Weiss, Ann E. (1993). Money games: The business of sports. Boston, MA: Houghton Mifflin. Bibliography on Law/Legal Issues Berry, Robert C. and Glenn M. Wong (1993). Law and business of the sports industries: Common issues in amateur and professional sports. Westport, CT: Praeger. Champion, Walter T. , Jr.(1993). Sports law in a nutshell. St. Paul, MN: West Pub. Cotton, Doyice J. and T. Jesse Wilde (1997). Sport law for sport managers. Dubuque, Iowa: Kendall/Hunt. Cozzillio, Michael J. and Mark S. Levinstein (1997). Sports law: Cases and materials. Durham, NC: Carolina Academic Press. Dougherty, Neil J. (1994). Sport, physical activity, and the law. Champaign, IL: Human Kinetics. Fotiades, John M. (1989). You’re the judge: How to understand sports, torts courts. Worcester, MA: Edgeworth and North Books. 22 EXERCISES IN SPORTSCASTING Greenberg, Martin J. (1993). Sports law practice. Charlottesville, VA: Michie Co. Greenfield, Steve and Guy Osborn (Eds. ) (2000). Law and sport in Contemporary society. London: Frank Cass. Hladczuk, John (Comp. ) (1991). Sports law and legislation: An annotated bibliography. New York: Greenwood Press. Jarvis, Robert M. and Phyllis Coleman (1999). Sports law: Cases and materials. St. Paul, MN: West Group. Jones, Michael E. (1999). Sports law. Upper Saddle River, NJ: Prentice-Hall. Lowe, Stephen R. (1995). The kid on the sandlot: Congress and professional sports, 1910-1922. Bowling Green, OH: Bowling Green State University Popular Press. O’Leary, John (Ed. ) (2001). Drugs and doping in sport: Socio-legal perspectives. London: Cavendish. Quirk, Charles (Ed. ) (1996). Sports and the law: Major legal cases. New York: Garland. Shropshire, Kenneth L. (1990). Agents of opportunity: Sports agents and corruption in collegiate sports. Philadelphia, PA: University of Pennsylvania Press. Tokarz, Karen (1986). Women, sports, and the law: A comprehensive research guide to sex discrimination in sports. Buffalo, NY: W. S. Hein. Weiler, Paul C. (2000). Leveling the playing field: How the law can makes Sports better for the fans. Cambridge, MA: Harvard UP. Weiler, Paul C. and Gary R. Roberts (1993). Cases, materials and problems on sports and the law. St. Paul, MN: West Pub. Wong, Glenn M. (1994). Essentials of amateur sports law. Westport, CT: Praeger. Wong, Glenn M. and T. Jesse Wilde (1994). The sport lawyer’s guide to legal periodicals: An annotated bibliography. Buffalo, NY: W. S. Hein. Yasser, Raymond L. (1985) Torts and sports: Legal liability in professional and amateur athletics. Westport, CT: Quorum Books. Yasser, Ray, James R. McCurdy, and C. Peter Goplerud (1990). Sports law: Cases and materials. Cincinnati, OH: Anderson. Bibliography on Sports Marketing/Management Brooks, Christine M. (1994). Sports marketing: Competitive business strategies for sports. Englewood Cliffs, NJ: Prentice Hall. Cuneen, Jacquelyn and M. Joy Sidwell (1994). Sport management Field experiences. Morgantown, WV: Fitness Information Technology. DeSensi, Joy T. and Danny Rosenberg (1996). Ethics in sports management. Morgantown, WV: Fitness Information Technology. Graham, Stedman, Joe Jeff Goldblatt, and Lisa Delphy Neirotti (2001). The ultimate guide to sports marketing. New York: McGraw-Hill. Howard, Dennis R. and John L. Crampton (1995). Financing sport. Morgantown, WV: Fitness Information Technology. Jones, Ian (2003). Research methods for sports studies. New York: Routledge. Instructor’s Manual 23 Masteralexis, Lida Pike, Carol A. Barr, and Mary A. Hums (Eds. ) (2004). Principles and practices of sports management. 2nd ed. Gaithersburg, MD: Aspen. McDonald, Mark A. and George R. Milne (1999). Cases in sports marketing. Sudbury, MA: Jones and Bartlett. Miller, Lorik (1997). Sport business management. Gaithersburg, MD: Aspen. Milne, George R. and Mark A. McDonald (1999). Sports management: Managing the exchange process. Sudbury, MA: Jones and Bartlett. Mullin, Bernard J. , Stephen Hardy, and William A. Sutton (1993). Sport marketing. Champaign, IL: Human Kinetics.

Effects of Radio as a Form of Advertising

Effects of Radio as a Form of Advertising Radio Advertising Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns dont just pop out from no where, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play. Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one of the foundations for effective and successful advertising. Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping in building the brand image. But all this was only for pure academic purpose. With the advent of television radio lost its popularity and thus its purpose with the marketers. This led to sharp declines in the proportion of advertisement spending on radio as compared to other media. But then came the governments order on liberalization and privatization. This brought about loads of changes in the world of radio broadcasting in India. Prominent and established companies entered the business of FM Broadcasting. FM broadcasting has breathed a new life into the medium of Radio in the past few months. Could radio now think this as a new phase of its life or a re-birth? Of course yes, people are today talking only Radio- Radio Mirchi, Radio City, RED, Go and WIN. One will find people with radio sets of different shapes and sizes listening to their favourite music on roads, in hotels, even the bidi shops aired on any of the music channels. The radio channels are now vying against each other to provide their best to the listeners However one can see that although radio is an excellent medium it has been used to its full potential and various efforts should be taken to improve it as with proper direction radio can reach heights as it is the cheapest and a very good medium. Objective Through this project my objective has been to understand the following To find out about the current scenario of the radio industry. The reasons for a stunted growth of the industry The various steps in radio advertisement Realizing the needs and wants of consumers and fulfilling them What the various radio stations have to offer the masses. Research Methodology Through this project I have made an effort to understand the advertisng tool called radio advertising which is being increasingly recognized by marketers as a powerful tool that helps in finding new customers and retaining the existing ones at a much lesser cost. Primary Research: The aim of primary research was to understand radio advertising as it is seen in the corporate world. To understand this I have taken two interview from different fields. Mr. Madhav Joshi who is currently working in Leo Burnett who helped me understand what all goes into the making of a radio advertisement. The mode of interview used was an informal one where he answered my questions on one to one basis. Also Mr. Sudarshan Sahe the senior marketing manager of Radio City gave me an interview and helped me in trying to understand as to how the station works and looks after the needs of its consumers Secondary Research The aim of secondary research was to understand as to why radio advertising has been able to grow at a considerable rate as compared to the other media.also the fall out of radio in the last decade . It was also undertaken to understand how radio advertising is done and what re the current players in the market. Secondary data collection method: desk research Secondary data collection sources: internet, books, newspaper articles Introduction Old media dont die! They just bounce back in new avatars. Not so long ago radio had been written off as fuddy-duddy, down market and not so cool. Television and later â€Å"new media† were touted to being the media of the future. But thanks to technology radio is making a comeback. In fact, in its new avatar-fm-radio is all set too become the hippest, coolest and most with -it medium. FM radio is a new entity altogether and has to deal with new market dynamics. Media owners dealing with new markets will virtually have to draw up their strategies as they go along, create programming that is new, innovative and grab away eyeballs from TV sets and make them tune into their radio sets. Its a whole new challenge and competition is never far away. Ad revenues will also not be easy to come by, as advertisers will expect media players to put their money where their speakers are before they commit large sums of money towards radio advertising. The other challenge for radio in attracting advertisers is the nature of the medium-radio has always considered being a reminder medium. The involvement of listeners to radio is low, Vis a Vis television or print media. However in spite of the various challenges the emergence of private FM stations is certain to increase the quantum of radio advertising in the country , much like satellite channels did to the quantum of television advertising in the country. That should open up a vast new market of consumers-100 million Indian households own an estimated 150 million radios, outnumbering television sets 3:1. The geographical area covered by radio in India in India is as high as 98 percent and the penetration level is approximately 97 percent. But FM presently covers only 17 percent of the area and 21 % of the population of India through transmitters. Currently radio has just 2 percent of the 9000 crore Indian advertising market according to an Arthur Andersons survey. Globally depending on each country, radio has a 5 % to 12 % of the advertising cake. On the higher side are countries like the United States with 13 %, Canada with 12.7% and Spain with 9.1%. FM station executives are not forthcoming on multi-platform strategies as yet. Given that radio has penetrated into 100 million homes and a FM set costs around Rs. 50/- FICCI estimates FMs share up from the present 1.5 percent to 5 % in five years. They have also forecasted that revenues from radio advertising in India will be Rs. Rs. 1200 crores by 2005 and Revenue of radio services is expected to rise to Rs 689 crore by 2008 at a CAGR of 30 per cent. While TV is a family medium, radio is personalized. Also advertising of certain product seems to work very well while some might not. For example, cellular phone service or auto related products would have a good impact when advertised on radio is primarily known as a â€Å"drive time† medium most people who turn in are doing so while commuting. Thus the potential if FM is better is bigger town, as the car population is much bigger. This would be the key when evaluating the medium. Also one must not forgot that radio continues to be a medium that has tremendous reach among the poor and marginalized sections of society. With the coming of more channels, and the emergence of lifestyle advertising, radio will become a push and pull medium. As said earlier, is not just making a comeback but is being reincarnated into a new avatar. Some Basic Technical Knowledge Any radio setup has two parts: * The transmitter * The receiver The transmitter takes some sort of message (it could be the sound of someones voice, pictures for a TV set, data for a radio modem or whatever), encodes it onto a sine wave and transmits it with radio waves. The receiver receives the radio waves and decodes the message from the sine wave it receives. Both the transmitter and receiver use antennas to radiate and capture the radio signal. When you listen to a radio station and the announcer says, you are listening to 91.5 fm â€Å"what the announcer means is that you are listening to a radio station broadcasting an fm radio signal at a frequency of 91.5 megahertz. Megahertz means millions of cycles per second, so 91.5 megahertz means that the transmitter at the radio station is operating at a frequency of 91,500,000 cycles per second. Your fm (frequency modulated) radio can tune in to that specific frequency and give you clear reception of that station. All fm radio stations transmit in a band of frequencies between 88 megahertz and 108 megahertz. This band of the radio spectrum is used for no other purpose but fm radio broadcasts. Common frequency band includes the following†¦ * AM radio 535 kilohertz to 1.7 megahertz * FM radio 88 megahertz to 108 megahertz AM radio has been around a lot longer than FM radio. The first radio broadcasts occurred in 1906 or so, and frequency allocation for AM radio occurred during the 1920s. In the 1920s, radio and electronic capabilities were fairly limited, hence the relatively low frequencies for AM radio. FM radio was invented by a man named Edwin Armstrong in order to make high-fidelity (and static-free) music broadcasting possible. He built the first station in 1939, but FM did not become really popular until the 1960s. Royalties FM is primarily a music channel, so the question of royalties is relevant. The Indian Protographic Record Society (IPRS) and Phonographic Performance (P) Ltd. (PPL) are supposed to hold all the rights of royalties. They are demanding Rs. 1,500 per hour (as against Rs. 100 per hour, at which they are supplying music to AIR), PPL is demanding a royalty of Rs. 250 per hour of needle time, the actual duration of a piece of music. The IPRS is demanding Rs. 100 per hour. The IPRS claims royalty for the original composers and authors of music. Cost Aspect A Licencee pays Rs. 6000/- per hour. Add Rs. 1,500/- for the music. Add Rs. 3,000/- for the technology, salaries and other expenses. An hour long show thus costs Rs. 10,500. 10 Minutes have been set aside for advertising. One minute is reserved out of 10 minutes for social awareness advertising. Thus, advertising time available for sale is 9 minutes. In other words, 18 advertisements each of 30 seconds can be accommodate in an hour. This is the high target. Besides the tariff card should be modest, considering the limited range and listenership supposing a 30 seconder costs Rs. 500 at prime time for 18 such spots, the total revenue generated is Rs. 9000/- . Another estimate puts the production cost of an hour long programme around Rs. 6,000/-. Add Rs. 6,000/- of the licensee fee to AIR. Studio hiring costs are between Rs. 500 Rs. 1000 an hour. The total expenses are thus Rs. 12,500 to Rs. 13,000 per hour. Advent of Format Radio The arrival of Moving Pictures with sound and then Television were expected to be the death knell for Radio. However Radio has not just survived repeated predictions of its demise but grown tremendously. It has benefited listeners and advertisers alike and earned the status of a Constant Companion What allowed Radio to accomplish this feat? Read on for the long journey the Radio industry has covered thus far. It was way back in 1895, that Guglielmo Marconi invented an antenna to send and receive radio signals. It took quite a while before Reginald Fessenden developed the first radio receiver in 1913. However, experts give a lot of credit to David Sarnoff who actually conceived what is called as the radio music box. It was Sarnoff who suggested that radio should be mass-produced for public consumption. His persistence paid off in 1919 when such sets were available for general purchase. This saw the beginning of what was later looked on as the Golden Age of Radio. Early 1920s saw the launch of commercial radio. People in households would gather around the radio to listen to their favorite programs much as they do today with TV. Radio became the first medium delivering entertainment to the masses in their homes. The 1st paid announcement on radio was a 10-minute capsule from Howthorne Court; a Queens based Real Estate Company. This era was characterized with block programming wherein radio offered something to everyone. News, drama, sports; live musical recordings would be presented in 30 or 60-minute programs. A network soap opera could be followed by a 15-minute newscast followed by one hour of a concert. Then in the 1950s TV began to catch the publics attention. Audiences were charmed by the audiovisual experience of TV. A large number of popular shows moved from radio to TV. That was not all, as the radio industry was also losing a large number of talented staff to TV. At this point in time, radio experts discovered an opportunity that only radio could provide. They realized that radio was the only medium that could be used while doing other things, like getting dressed for work, cooking a meal, traveling to office, studying and more. Radio turned local and moved to what is known in the industry as Format programming. This era also spawned two of radios greatest strengths: immediacy and local service. Format radio strategy was based on providing the same kind of entertainment to a selected audience, throughout the day, seven days a week. As the story goes, Storz and McClendon used to frequent a local malt shop, which had a jukebox. They observed that the customers would usually come and play the same songs that they liked, over and over again. In fact, the staff serving these people would end up playing just the same songs even when the shop was closed.From this insight emerged the Top 40 format or the Contemporary Hit Radio (CHR) format were the most popular hits would be played on a higher rotation. This led to a change in the way radio time was being sold. Sales people shifted from selling programs to selling commercials. It also led to a shift in the way radio programs were scheduled. As radio was being used as a background medium of entertainment, it had to be relevant to the listener at every point of time in the day. The shows therefore had to be reflective of various day parts in the life of the listener. Irrespective of the form it came in, format radio definitely made radio not just survive the onslaught of TV but also made it grow tremendously. Being the only medium that could be carried and used wherever you are, it could update you about your world throughout the day while providing you with the entertainment you like all the time. Radio became The Constant Companion. The total number of radio sets at the time of independence in 1947 was a mere 275000.at that time a radio receiver used to be a status symbol in this country. But today its possession is taken for granted. According to estimates, there are radio sets in about 105 million households in the country. History of Indian Radio For more than 4 decades, the Government of India did not permit private radio stations to broadcast in India. Then history changed its course. In 1993, the Government allowed private FM operators to buy blocks (chunks) on All India Radio, prepare programming content, book commercials from advertisers and broadcast the whole lot. Within 4 years, (1997-98), the FM Radio advertising and sponsorship business grew to Rs. 93 crores with Times of Indias Times FM Mid-Day Groups Radio Mid-Day becoming the main players. Then, in June 1998 the Government, through its electronic media regulatory body Prasar Bharti, decided not to renew contracts of private FM operators.Not surprisingly, the advertising revenue fell by 50% within a year! This time, the Government gave the green light to privatize radio in India. July 6, 1999 was the historic day when the Government announced that 150 new FM channels would be licensed across 40 cities. And in 2000, the Government auctioned licenses for private FM channels to bolster the revenue. And the focus on metros was evident in the bidding. Expecting to collect Rs 800 million from auctioning 108 licenses, the government had to actually face mass withdrawal of bidders because of the huge license fee. A handful of serious bidders chose to remain. In response to the Governments offer, many companies bid for the licenses to operate in key markets. But the going was not so easy. Many gave up, unable to shell out the high license fee. For instance, the bidding price for the Mumbai license was reportedly to the tune of Rs 9.75 crore. Others dropped out saying the business was not viable. So, in effect, the competition shrank, players consolidated and the Government extended its deadline. Today, there are roughly 10 players who will operate approximately in 37 cities across the country. The government collected close to Rs 4.6 billion as license fee for the privately run FM radio channels in 40 cities. New Media Broadcasting, a Zee Group company, which focused mainly on the smaller towns, won the largest number of bids. The first round of bidding for 76 channels in 26 cities, garnered close to Rs 3.5 billion. The government got the highest bids Rs 97.5 million from each of 10 broadcast companies for stations in Mumbai. Interestingly, the bids for Hyderabad and Nagpur came next, each for Rs 77.2 million and Rs 74 million, respectively, while the bids for Delhi were Rs 71.2 million each Radio is expected to follow the growth of the Television industry, which grew rapidly following the entry of private players Currently, FM coverage in India is restricted to just 17% of the country, compared to 89% of All India Radio (AIR). Players in Different Centers Company Location of Centers Number of Centers Bid amount for first years license (Rs. crore) Entertainment Network [India] Delhi, Mumbai, Calcutta, Chennai, Ahmedabad, Bhubaneshwar, Cuttack, Hyderabad, Indore, Jabalpur, Lucknow, Pune 12 43.87 Hitz FM Calcutta 1 1.00 India FM Calcutta 1 1.00 Living Media Delhi, Mumbai, Calcutta 3 17.87 Mid Day Broadcasting Delhi, Mumbai, Chennai 3 20.17 Millennium Broadcasting Delhi, Mumbai, Chennai 3 20.17 Music Broadcasting Delhi, Mumbai, Nagpur, Bangalore, Patna, Lucknow 6 41.37 Sumangali Publications Sun TV Chennai, Coimbatore, Tirunalveli 3 9.87 Vertex Broadcasting Calcutta, Indore, Bhopal, Vishakapatnam 4 2.90 Udaya TV Sun TV Vishakapatnam 1 0.50 Incidentally, Music Broadcasting became the first firm in India to commence private FM broadcast from Bangalore in July. Licence Fee and revenue sharing model Currently, FM players pay annual licence fees, which go up by 15 per cent every year. Private FM radio sector would shift to a revenue-sharing model from the existing licence fee regime. However, revenue-sharing also exists in the media sector. The objective is to â€Å"make FM radio a success story†. Its better to keep the revenue-sharing low than to have a failed project. There has been debate on whether to recommend a revenue-sharing structure or a fixed amount for a period of 10 years; it is firm on revenue-sharing now. Revenue-sharing will follow payment of a one-time entry fee through a process of bidding. Revenue-sharing is quite low at around 4 %. While the private FM players had sought revenue-sharing in the band of 2-2.5 per cent, the panel has fixed it at 4 per cent. Setting up new radio stations After the second round of privatization, the number of FM radio stations targeted is around 300 to 400. The panel also suggested that players wanting to enter the sector in the second round of licensing need to have a technical viability clearance by a financial institution on the financial viability of the project. It has also recommended to the government to release additional spectrum for the use of FM radio companies so that the number of companies operating in one centre can go up. Future of Radio Industry FM Radio can play its part in building a stronger business future for India. Providing free-to-air local broadcasts of music and entertainment, helpful information traffic advisories, community announcements and public service messages provide a real value-added service. But at current levels of advertising support, each radio station is reeling under the brutal financial impact of high costs. With more players in the fray the FM radio industry would grow and also enhance the governments yield from licensing radio naturally. The new India deserves an active private FM radio sector. It can provide a level playing field with benefits for listeners, for advertisers, employment career options. Spearhead the government objective of growing the FM radio business in India. With the government ready to reduce the license fees it will help in attractingnew palyers like reliance which had earlier backed out only due to the entry fees.also government allowing foreign players to enter he Indian market it will help the industry grow. Virgin group has already started exploring the Indian market for suitable partners. various radio stations are coming up with IPO for example Radio Mirchi thus helping them expand. The future looks bright as the reach of radio is expected to raise post the increase in the number and quality of players in the industry. It is on the basis of these key drivers of growth, it is being predicted that radios share in the total advertising pie will see an increase in the medium term. There are an estimated 150 million radio sets across the country. The Rs 1.6 billion industry is reported to be growing by 31 per cent every year and should touch the Rs 6.2 billion by 2007, with revenue rising at 23 per cent annually. Also, though radio has only a 2 per cent share in the Rs 6,000 crore Indian advertising market, advertising spending is expected to amount to Rs 500 crore this year. SWOT Analysis Strengths: * Recently, the government has agreed upon revenue-sharing model, which is 4 % for the growth of the radio stations. So that they can develop themselves well because this industry is still in an introduction stage. * The success of private FM stations, and reveals that radio listenership habits have changed considerably; not only are listeners tuning into it more often but also sticking to radio for longer hours everyday. * The advertisers, who would depend on word-of-mouth, pamphlets, brochures or ads in local supplements of newspapers, are welcoming the opportunity. * Radio is considered as a background medium, because people can listen to radio anytime and anywhere they want. It is also a free medium. * 90% of India has access to radio which is unmatched by any other media. * Radio also reaches to uneducated village folk who do not read print publications. At the places where the literacy rates are low where people hardly read newspapers and radio is the only medium that they can understand. They cant afford a TV set. Therefore radio is more popular. * Radio is the least cost medium and it helps to reach mass audience with various backgrounds. Radio offers its reach frequency and selectivity at one of the lowest costs per thousand and radio production is relatively inexpensive. * Radio is considered as a medium where the â€Å"Proximity to purchase† is very high. * Radio is a complement to another media. Therefore, other media or the advertisers or agency can use this medium for brand recall. Weakness: * One of the major weaknesses of Radio is that there is very less differentiation in the programmes that are aired. Most of the stations plays much of the music that is played consist of Hindi Film songs, and therefore it is difficult to differentiate between the programmes of the different channels. * Fragmented Audience the large number of the audience in India is fragmented in various remote places. And therefore, the percentage of listener tuned to anyone station is likely very small. * No proper research available research is very important for any advertising segment. Research is the main base to attract client and get more revenue. But, in India there is no proper research is available. Many stations are conducting their own research which can be biased. * Radio-only nature of radio communication is a tremendous creative compromise. An advertiser whose product depends on demonstration or visual impact is at a loss when it comes to radio. And like its radio message creates a fleeting impression that is often gone in an instant. Many advertisers think that without strong visual brand identification the medium can play little or no role in their advertising plans. * Increase in listenership numbers but no increase in ad revenue. This is the situation that every radio channel is facing. * Short commercials Opportunities: * Getting copyright licenses from the government for running mega events which are aired on the AIR radio station and have been restricted to be aired on other private stations. * Launching a radio station with 24-hour news channel * Tie-ups with BEST or railway authority for playing the FM in train and in bus. * The launch of Private Radio FM has managed to create a set of ‘New Listeners for the medium * The new radio stations which will come in future they can have venture with the college or university campuses. And can play their station which will exclusively provide with the information relating to that university/college campus. * With the coming of the many more new players in the radio industry each channels can position themselves quite different from others, like, if some station is targeting the health conscious people then their programming strategy will vary accordingly. And then it is easier for the advertisers also to decide on which channel to advertise. * Allowing private FM players to start news and current affairs programmes. * One has to constantly innovate, and that is the challenge. Brand building is thus much more difficult. At the same time, we are very bullish, and gung-ho about this whole enterprise. * Leaves huge scope for innovation in local market Threats: * The biggest threat to private radio industry players is ALL INDIA RADIO. AIR is the biggest player in India because of its reach, low charges, government channel etc†¦ * Because of the new government policies there will be more number of stations and then competition will also increase. This is one of the biggest threats it faces. With no particular differentiation in the music. So, there is a fear of losing its brand loyalty. Advertising in India India has been among the fastest growing economies in the world, with a nominal GDP CAGR of 9.94% over the last 10 years (1995-2005). The nominal GDP for fiscal 2005 was Rs. 30,636 billion. According to CSO estimates nominal GDP growth for fiscal 2006 is estimated at 10.9%. There is a correlation between the economic growth rates of a country i.e. the nominal GDP growth rate, and growth rates of the advertising industry The Indian advertising spends, as a percentage of GDP, is 0.34%, which lags behind other developed and developing countries During fiscal 2005, the gross advertising spend in India is estimated at Rs 111 billion, and is expected to grow at 14.2% to reach Rs. 127 billion by fiscal 2006 Segmentation in advertising The five key industry segments comprise print, television, radio, cinema, and outdoor. These different segments within the industry are at varying stages of growth and corporatization Media Spends as % of Total Ad Spend Year Print TV Radio Cinema Outdoor Internet 2000 49.0% 39.3% 2.5% 0.5% 8.4% 0.3% 2001 48.4% 40.6% 2.7% 0.4% 7.5% 0.4% 2002 47.2% 41.9% 2.9% 0.7% 7.0% 0.4% 2003 46.6% 43.0% 2.9% 0.7% 6.5% 0.4% 2004 46.3% 43.7% 2.9% 0.6% 6.0% 0.3% The Indian television industry has grown rapidly, especially since 1991, which saw the beginning of satellite broadcasting in India. This growth was also aided by the economic liberalization program of the Government. The growth of the satellite television audience saw proliferation of a number of satellite television channels offering more choices to media buyers and consumers of entertainment. Thus, the television broadcasting business, which started off as a single government controlled television channel, now has over 300 channels covering the Indian footprint, resulting in growing ad spends on this medium. Reforms and proliferation of private players were the key reasons for this rapid growth of the share of television in the advertising industry. Radio Advertising Radio is still the king when it comes to getting your music. The best way for a new band to get heard by the public and record label executions is over the airwaves. Paradoxically, radio currently has only a 2.9 per cent share of the total advertising pie in India. Globally, depending on country, radio has a 5 per cent to 12 per cent share of the advertising cake. On the higher side are countries like the United States, with 13 per cent, Canada, with 12.7 per cent and Spain, with 9.1 per cent. Companies that advertise on FM channels today such as Hindustan Lever (HLL), Dr Morepen, Amul, Castrol, Santro, Britannia, Parle, DSP Merrill Lynch etc are dominating the advertising on each one of the FM channels, be it Radio Mirchi, Go 92.5 Red 93.5 or Radio City. Today, 70 per cent of the advertising comes from big-budget, national advertisers and the balance 30 per cent comes from retail. It is a known fact that retail advertising will grow because radio presents the perfect advertising medium for local businesses in a local environment. But national advertisers are also operational in the local market, implying that it is as important to them as it is to a retail advertiser, if not more. Nevertheless, it is undeniable that radio can be integral in exposing a new artist, new product or services to new fans and taking a local market to a national level. Accordingly, it is extremely difficult to obtain meaningful airplay. Putting it bluntly, successful radio promotion revolves around making and managing relationships. Radio promotion is an art that demands a certain style you may simply neither have nor desire to cultivate. On top of that, it can take a great deal of time to make all the contacts and connections that are required for successful radio promotion. Advertising agencies that control the national picture will be slow to move on to radio for creative reasons. They have people who love to make television commercials, but dont have anybody who knows how radio works. Here, only about 2.9 per cent of the money spent by advertisers goes to radio, and up till now, all of that went to ALL INDIA RADIO. However, in revenue terms, money from advertising has gone up. Revenue from commercials on AIR, including on Vividh Bharti and Primary Channel (including FM) rose from Rs 393 million in 1990, to Rs 808.4 million in 2000, Rs. 600 crores in 2002, representing a growth of about 7.5 per cent per annum.

Comic Books are not Trash :: miscellaneous

Comic Books are not Trash Comic books are cheap entertainment that trash the minds of our children. How often have I earned this. And I’ve disagreed with it every single time. If people were willing to go beyond that old stereotype, they would see that comic books are not that much different from other books. The thing is, as for many books, to choose wisely the ones we let our children read. Thus, you will see that comic books aren’t so bad. First, let us all remember that the authors, regardless of what type of writing they do, can always influence the minds of their young (and not so young) readers. After all, if you look at the storybooks written a few decades (and more) ago, you will find that a lot of them were sexist. For example, it was always the prince who saved Snow White, Cinderella and all the other princesses. Even if that is less true now, there are still some books that can negatively influence children. So if it is true that some comic books are sexist or violent, it is also true that some of them are, to put it simply, fine. It would be wrong to accuse all comic books of prejudice and violence, like it would be wrong to do the same with novels. In the same line of thought, one of the great things about books is that they can teach you a lot of things, whether it is about deep things or facts that you did not know; they broaden your horizon. Well, that is also true of some comic books. And it is not so surprising, when you think about it. For example, I had never heard of the country of Tanzania before I read a comic book in which that was the birth place of one of the main characters. As for more deep, philosophical things, even though it is less obvious, that can also be found. In a particular comic book title (but also in many others) the main subject in the stories is no understanding those who are born different from us. It can easily be related to racism. Thus, comic books, like books, can teach us great lessons. On a different note, it has often been said that literature is a form of art and that the writer is an artist and should be looked upon as such. Comic Books are not Trash :: miscellaneous Comic Books are not Trash Comic books are cheap entertainment that trash the minds of our children. How often have I earned this. And I’ve disagreed with it every single time. If people were willing to go beyond that old stereotype, they would see that comic books are not that much different from other books. The thing is, as for many books, to choose wisely the ones we let our children read. Thus, you will see that comic books aren’t so bad. First, let us all remember that the authors, regardless of what type of writing they do, can always influence the minds of their young (and not so young) readers. After all, if you look at the storybooks written a few decades (and more) ago, you will find that a lot of them were sexist. For example, it was always the prince who saved Snow White, Cinderella and all the other princesses. Even if that is less true now, there are still some books that can negatively influence children. So if it is true that some comic books are sexist or violent, it is also true that some of them are, to put it simply, fine. It would be wrong to accuse all comic books of prejudice and violence, like it would be wrong to do the same with novels. In the same line of thought, one of the great things about books is that they can teach you a lot of things, whether it is about deep things or facts that you did not know; they broaden your horizon. Well, that is also true of some comic books. And it is not so surprising, when you think about it. For example, I had never heard of the country of Tanzania before I read a comic book in which that was the birth place of one of the main characters. As for more deep, philosophical things, even though it is less obvious, that can also be found. In a particular comic book title (but also in many others) the main subject in the stories is no understanding those who are born different from us. It can easily be related to racism. Thus, comic books, like books, can teach us great lessons. On a different note, it has often been said that literature is a form of art and that the writer is an artist and should be looked upon as such.